Marketing Services
Services
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Identify the client's primary goals and KPIs
Develop customized ad strategy across digital platforms
Define target audience through market research
Curate creative strategy and ad schedule
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Manage the technical aspects of ad delivery and placement across Meta (Facebook + Instagram), TikTok, LinkedIn, Snapchat, Reddit, Pinterest, X, YouTube, Nextdoor
Pull pixels and QA to ensure firing properly
Choose the best placements and platforms for ad delivery
Monitor ad performance and adjust campaigns as needed
Provide in-depth reporting and insights
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Develop Paid Search (Google Ads) strategy
Manage Display + YouTube campaigns based on primary KPIs
Optimize campaigns for cost efficiency and conversions
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Plan and execute campaigns through DSPs
Optimize exchanges, domains, and creative across devices
Track and refine campaigns based on performance
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Plan and buy Out-of-Home (OOH) placements
Manage print advertising in targeted publications
Coordinate radio and TV campaign management
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Design campaign strategy for promotions, lead generation, and nurturing
Build newsletters and automated workflows
Conduct market research and A/B testing to improve engagement
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Identify key metrics and KPIs to track performance
Generate reports and recommendations for improving performance
Review findings during reporting calls
Previous Work
Client: concert venue based in Los Angeles
Client: children's vitamin brand based in Los Angeles
Client: community college based in Phoenix
Campaign Parameters
Ran ads across multiple platforms, with a primary goal to drive online ticket sales. On Meta, reached their target audience through interests, site retargeting, and a lookalike from past purchasers.
Outcome
Meta continuously outperformed other channels both in volume and efficiency by simplifying their campaign setup strategy and reducing audience overlap. Improved ROAS by 22% and cost per order by 83% year over year.
Campaign Parameters
The overall objective was to increase site traffic to their website through Meta ads. Reached their target audience through demographic targeting (parents and household income), interests, and 1st party data (site retargeting and site retargeting lookalike).
Outcome
Improved cost efficiency for landing page views by 33% period over period by refining the targeting and creative strategy.
Client: health consumer product goods brand based in New York
Campaign Parameters
Developed a full-funnel strategy across Meta, Google, and Display to ultimately drive applications. Targeted high school students and adult career changers.
Outcome
Improved the cost per completed application by 81% and the completion rate by 7% YoY on Meta by broadening their geo targeting and honing in on the right target audience.
Campaign Parameters
The objective was to drive video views and engaged users on Meta. Targeted personas through interests (hiking, yoga, running, weightlifting, etc.). Utilized image ads for the traffic campaign and videos ranging from 6-30 seconds in the video views campaign.
Outcome
From an 84% increase in spend MoM, VCR improved by 1400%, CPcV improved by 90%, and completed video views increased by 1950%. This drastic improvement was due to introducing additional placements (previously only running on stories) and refreshed creative (previously only running UGC content).
Testimonials